ANNAPOLIS, Md. – Naval Academy Director of Athletics Michael Kelly has named Reid Sigmon senior deputy director of athletics/chief business and revenue officer, a newly created leadership position designed to accelerate revenue growth, expand business operations and enhance the long-term strategic positioning of Navy Athletics.

Sigmon brings more than 30 years of experience in revenue generation, venue management, financial leadership and championship event execution. He will oversee commercial strategy, business development and operations for Navy-Marine Corps Memorial Stadium while leading revenue generation and business initiatives across the Naval Academy Athletic Association.

"Reid Sigmon is one of the most respected administrators in all of college sports," Kelly said. "His experience, intelligence, demeanor and work ethic are perfectly suited to lead the commercial enterprises and operations for Navy Athletics. His experience leading departments at Oklahoma State, Tennessee and Kansas State, coupled with his time spent running an NFL stadium and executing high-caliber events such as the Final Four, Super Bowl and College Football Playoff, make him the ideal candidate to help us best position Navy Athletics for the future, expand our impact nationally and make Navy-Marine Corps Memorial Stadium one of the premier destination venues in the country."

Sigmon most recently served as deputy athletic director and chief operating officer at Oklahoma State, where he oversaw the day-to-day operations of the department and a $156 million budget while also serving as the sport administrator for football and men's basketball.

Prior to his time in Stillwater, he spent four years as deputy athletic director for finance and operations/chief operating officer at the University of Tennessee. In Knoxville, he managed the day-to-day operations of the department, oversaw internal and external operations while serving as the sport administrator for men's basketball and was liaison to the university's Office of the General Counsel and senior vice chancellor for administration and finance.

"I am excited for the opportunity to work again with Michael Kelly and to build upon the success of Navy Athletics," Sigmon said. "Thank you to Chad Weiberg for the opportunity to work at Oklahoma State University for the last five years."

"The opportunity to serve an institution as unique and impactful as the United States Naval Academy is incredibly meaningful," Sigmon added. "I look forward to helping create new opportunities for Navy Athletics while supporting the development of the outstanding young men and women who represent our nation."

The creation of the senior deputy director of athletics/chief business and revenue officer position reflects Navy Athletics' commitment to expanding revenue opportunities, enhancing the gameday experience, maximizing the utilization of Navy-Marine Corps Memorial Stadium and strengthening the department's long-term financial sustainability. He will also be instrumental in the continued growth of America's Game.

Sigmon has an extensive football background with high-level administrative experience, serving as executive director of the Tampa Bay Super Bowl XLIII Host Committee (2007-09), vice president of operations for the Jacksonville Super Bowl XXXIX Host Committee (2003-05) and director of operations for the Tampa Bay Super Bowl XXXV Task Force (1999-2001).

An original member of the College Football Playoff leadership team, Sigmon worked alongside Kelly in helping launch one of the most successful properties in the sports industry. He oversaw the CFP's financial, administrative and revenue operations in addition to supporting the selection committee. During his tenure, the CFP was named Sports Event of the Year by the Sports Business Journal in 2015.
He also worked from 2005-07 as director of stadium development and event operations for the NFL's Cleveland Browns, where he was responsible for the management, supervision and coordination of the organization's event logistics and stadium construction projects. He managed all capital projects at Cleveland Browns Stadium, special events such as draft-day parties and training camp, and overall stadium operations and game day management.

Prior to his three Super Bowl appointments, Sigmon was assistant director for the Tampa Bay Organizing Committee for the 1999 NCAA Division I Men's Final Four in St. Petersburg, Florida.
Sigmon worked at Kansas State from 2009-13, ultimately rising to the post of senior associate athletic director and chief operating officer. While in Manhattan, he managed the day-to-day operations of the Wildcats' athletic department, including finance and contractual and legal matters. Sigmon helped transform Kansas State Athletics from a department with a forecasted $2 million operating deficit in 2009 to one eventually recognized by ESPN, USA TODAY and other outlets as a model of intercollegiate fiscal responsibility while also laying the groundwork for what grew to $210 million in athletic facility improvements, all privately funded without state or university dollars.

He also served as the athletics liaison to the university counsel and vice president for administration and finance offices. He worked closely with the Wildcats football program and legendary Hall of Fame coach Bill Snyder, earning a 2012 Big 12 football championship ring.

His career in intercollegiate athletics administration began in 1996 at his alma mater, Wake Forest, following the conclusion of his football playing career. A placekicker, he lettered while playing for head coaches Bill Dooley and Jim Caldwell before accepting a position as an operations and facilities assistant.

Active in philanthropic initiatives, Sigmon served four years as a governance officer on the College Football Playoff Foundation, which serves as the CFP's charitable arm.

A longtime NACDA member, Sigmon graduated magna cum laude with a degree in politics from Wake Forest in 1996 and earned his MBA from the University of Florida in 2003. At Florida, he served as president of the MBA Association and was a Matherly Scholar.

Sigmon will begin his duties in Annapolis in early July and join Navy Athletics during a period of unprecedented change and opportunity across intercollegiate athletics.